Brewing Popularization Solution
The brewing coffee market, a market of opportunity that no one has yet dominated
The moment brewing coffee was offered at the same price as an Americano,
Sales growth + coffee hotspots
Sales growth + Coffee hotspots
In the saturated coffee market
Could brewing coffee truly be a blue ocean?
The answer is YES!!
Why does brewing coffee make up only 3–4% of the market?
Consumers’ key perceptions
✔ Brewing coffee is expensive
✔ It has a strong acidity
Brewing coffee average sales ratio 30% achievement, what is the secret?
✔ Same price as an Americano
✔ Expansion of consumers’ brewing coffee experience
Brewing coffee average sales ratio 50% achievement goal
To achieve that goal,
How should it be done?
01
Brewing coffee average sales ratio 30% achievement solution
The biggest barrier of brewing coffee, that is price!
MANO brewing uses the same beans as Americano!
Same price as an Americano!
Q.
If the price barrier is removed,
will customers naturally try brewing coffee?
Type 01
Exisiting store using MANO
Seoul / 99㎡ / self-roasting
Type 02
New store purchasing MANO
Jeolla Province / 59㎡ / self-roasting
Type 03
New purchase MANO
from the exisiting store
Gyeongnam / 36㎡ / purchased beans
02
Brewing coffee average sales ratio 50% achievement solution
Order
Experience
Brewing
proposal
Increase in revisit rate
Type 01.
Existing Stores Using MANO
Type 02.
Jeolla Province / 59㎡ /
self-roasting
Type 03.
New purchase MANO from the existing store
Gyeongnam / 36㎡ /
purchased beans
contact
Call: +82-31-695-5524
Email: help@mano-korea.kr
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Contact
Call : +82-31-695-5524
Email : help@mano-korea.kr
